My PREP67 class mates have had the mid-semester break to reflect on group A’s presentation about ‘The use of Social Network Sites in PR Campaigns’. What did the audience think? Despite our technical difficulties I reckon we did pretty well!
Talking for an hour did seem like a daunting task, however once myself, Gigha, Kathyrn and Kirsten got into it we soon discovered that we could talk for ages about the topic.
It is clear from our presentation that social media is being used as an effective communicative tool in PR campaigns. My fifteen minute slot in the presentation looked at how a boutique PR agency in London has successfully integrated social media into a campaign...
The name Fever PR may not mean anything to you, but you’ll definitely heard of their clients (Warner Brother, Mercedes Benz, Swatch Watches and Toshiba) to name a few.
In 2009 Fever were given the task of launching the Friends 15th anniversary DVD box set. Although the team knew that everyone loved Friends they realised that many people thought it had nothing new to offer since the show’s last episode was aired in 2004 and since then there’s been endless repeats (and a terrible spin off show with Matt Le Blanc!) Fever came up with the idea of the central perk pop-up which would see the shows iconic cafe return to London’s cosmopolitan area of Soho for two weeks.
Fever created Facebook fan pages for the pop-up cafe, which generated a huge amount of interest and led to queues outside the cafe each day. Facebook was instrumental in the campaign as it was effectively used as a platform to create a buzz about the cafe. This word-of-mouth coverage was achieved at a relatively low cost and highlights how influential social media sites can be.
Fever also hired Gunther from Friends to serve coffees which went down well with customers. The central perk pop-up concept received a great deal of national press coverage including an article in The Guardian, and T.V coverage on the BBC and Sky News. The pop-up cafe was also one of the top ten tweeted about topics in the opening week of business as it was mentioned by more than 13,000 users.
Many of the guests who pulled up a pew on the iconic cafe sofas bought the DVD box set which was one of the biggest selling titles at Christmas.
The recurring theme throughout our presentation was the use of social media to publicise campaign events. Social media are an ideal platform for this due to the number of people who use sites like Facebook, Twitter and MySpace. What’s more is that this publicity can be generated cheaply through the successful adoption of social media as part of an integrated PR campaign.
Has anyone spotted another PR campaign that used social media well? Or maybe one that hasn’t? I bet there are a few good examples of companies that have ‘dived in’ and used social media because it seems like the fashionable thing to do...
Talking for an hour did seem like a daunting task, however once myself, Gigha, Kathyrn and Kirsten got into it we soon discovered that we could talk for ages about the topic.
It is clear from our presentation that social media is being used as an effective communicative tool in PR campaigns. My fifteen minute slot in the presentation looked at how a boutique PR agency in London has successfully integrated social media into a campaign...
The name Fever PR may not mean anything to you, but you’ll definitely heard of their clients (Warner Brother, Mercedes Benz, Swatch Watches and Toshiba) to name a few.
In 2009 Fever were given the task of launching the Friends 15th anniversary DVD box set. Although the team knew that everyone loved Friends they realised that many people thought it had nothing new to offer since the show’s last episode was aired in 2004 and since then there’s been endless repeats (and a terrible spin off show with Matt Le Blanc!) Fever came up with the idea of the central perk pop-up which would see the shows iconic cafe return to London’s cosmopolitan area of Soho for two weeks.
Fever created Facebook fan pages for the pop-up cafe, which generated a huge amount of interest and led to queues outside the cafe each day. Facebook was instrumental in the campaign as it was effectively used as a platform to create a buzz about the cafe. This word-of-mouth coverage was achieved at a relatively low cost and highlights how influential social media sites can be.
Fever also hired Gunther from Friends to serve coffees which went down well with customers. The central perk pop-up concept received a great deal of national press coverage including an article in The Guardian, and T.V coverage on the BBC and Sky News. The pop-up cafe was also one of the top ten tweeted about topics in the opening week of business as it was mentioned by more than 13,000 users.
Many of the guests who pulled up a pew on the iconic cafe sofas bought the DVD box set which was one of the biggest selling titles at Christmas.
The recurring theme throughout our presentation was the use of social media to publicise campaign events. Social media are an ideal platform for this due to the number of people who use sites like Facebook, Twitter and MySpace. What’s more is that this publicity can be generated cheaply through the successful adoption of social media as part of an integrated PR campaign.
Has anyone spotted another PR campaign that used social media well? Or maybe one that hasn’t? I bet there are a few good examples of companies that have ‘dived in’ and used social media because it seems like the fashionable thing to do...
That's an example of a good PR campaign, which seems quite shocking because of an apparent "dead" product, but probably it is much more than just that: it really marked a whole globalized generation. I think that is quite difficult not to use social media in any PR campaign focussed on consumers. They can use it as a tool to increase the sales rates, popularity or to augment its visibility.
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