David Meerman Scott is an author, blogger, strategist and keynote conference speaker. I first came across his name whilst doing my dissertation literature review and googled him to see what popped up. Curiosity led me to his Twitter page and it was there I came across this interesting video interview in which he talks about the role of social media in PR. The interview relates to Scott's book The New Rules of Marketing and PR. Albeit his views focus on American perspectives, nonetheless Scott makes some interesting points about how practitioners can use social media as an effective PR tool. Scott also talks about the role of press releases and common mistakes PR organizations often make when using social media.
At some points it’s hard to take the interviewer’s cheesy style seriously due to his excessive brown nosing. The video is still definitely worth a look however I would recommend sacking it off at the 18 minute mark because Scott starts talking about Return on Investments and other marketing- related topics.
On a lighter note Scott reminisces about when he first started blogging and how he went from his mother being his only follower to now having over 37,000 subscribers! Although no one in PREP67 is likely to gain that much interest a certain female class member is gathering quite a large number of fans on http://www.hottweeters.com/...
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